1.23 Billion Daily Active Users! Yep, that’s one-seventh of the entire world’s population. That’s the number people on Facebook everyday, including you and me.
But why do we do it? How did Zuckerberg end up creating something so captivating? Is it out of habit that we check Facebook? How did he firmly embed these habits onto a platform?
Can we also create products that will be used out of habit? Let’s take a closer look at his well-oiled machine.
What is Engagement?
Before we get started on on how to increase engagement, I believe it’s very important for any digital marketer to clearly understand what engagement means.It certainly is not a metric.
Is it low bounce rate? Higher number of page views?Increased time on site?We can go on and on, looking at various metrics trying to define what engagement is.But in reality, what engagement means for each business/website is different, it could even mean different things for different sections of the website.