“7 friends in 10 days”, The most well known “AHA” moment on the face of this earth. This is the story of how they got to this insight. The “AHA” moments you come up with your gut feeling are not real “AHA” moments. We know people cannot predict correctly, but data certainly can.
What is Engagement?
Before we get started on on how to increase engagement, I believe it’s very important for any digital marketer to clearly understand what engagement means.It certainly is not a metric.
Is it low bounce rate? Higher number of page views?Increased time on site?We can go on and on, looking at various metrics trying to define what engagement is.But in reality, what engagement means for each business/website is different, it could even mean different things for different sections of the website.