Good and bad are always subjective matters. What you see as good may not be seen as good by your colleague or by your manager. If you are a young startup, deciding what’s good and bad could be a pressing issue
What if I told you that good and bad can be defined objectively? That it can be defined in a universal way. Wouldn’t that solve the problem?
What is Engagement?
Before we get started on on how to increase engagement, I believe it’s very important for any digital marketer to clearly understand what engagement means.It certainly is not a metric.
Is it low bounce rate? Higher number of page views?Increased time on site?We can go on and on, looking at various metrics trying to define what engagement is.But in reality, what engagement means for each business/website is different, it could even mean different things for different sections of the website.
Why is this topic important. Isn’t email a bit too old for this decade?
Well, it is 2015 and it is true that there are lot more exciting digital channels in abundance. However, email has not yet run its course.It is in fact very healthy and alive.Gartner.com recently listed email marketing as a very valuable nurturing tool that is consumed via all devices and is extremely measurable.